iShopChangi Anthology

Spearheaded the art team for Changi Airport’s e-commerce platform, iShopChangi, from 2019 to 2024, driving the creative vision and execution across both digital and print media. Played a pivotal role in shaping and evolving the brand’s visual identity, overseeing everything from concept development to the delivery of high-impact visual assets that consistently resonated with the target audience and exceeded client expectations.

Excelled in the fast-paced e-commerce environment, navigating the challenges of tight deadlines and budget-sensitive projects. Led the entire creative process, ensuring smooth workflows that balanced innovation with efficiency. Through strategic resource allocation, delivered impactful design solutions within limited budgets, consistently meeting aggressive timelines while maintaining uncompromising creative standards.

A major milestone came in 2022 when the team secured a three-year contract renewal with iShopChangi, a result of consistently delivering strong creative strategies that drove measurable success. Additionally, the creative work contributed to iShopChangi winning several local marketing awards, further elevating the brand’s position in the competitive e-commerce space and validating the effectiveness of its visual identity.

Below is a curated selection of work from 2019 to 2024, spanning integrated campaigns, digital interactive games, and packaging design.