i’m cruz, an independent, multidisciplinary creative and art director based between Singapore and Tokyo.
selected work
Think Global.
Cloud Local.
Connecting Thai heritage to the cloud through an AI generated cityscape.
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Art Direction / Digital / Gen AI
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Elevating rare wines and spirits into an immersive world of luxury.
Activation / Art Direction / Branding
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Turning the post-pandemic travel surge into a cinematic shopping spree.
Film / Integrated
700Years.SG
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Telling 700 years of history through the social feeds of historical characters.
Art Direction / Digital / Website
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Reshaping an iconic city landmark into a celebration of creative expression.
Activation / Film / Integrated