The Monopoly Game

The McDonald’s Monopoly Game, a beloved global promotion in collaboration with Hasbro’s iconic Monopoly board game, first launched in the United States in 1987 and has since captivated audiences around the world.

In 2016, McDonald’s reintroduced the excitement in Singapore with a grand comeback, offering even bigger prizes and inventive ways to play. The campaign launched with an interactive website featuring dynamic scrolling parallax effects and animated elements to build excitement. It clearly explained the gameplay and showcased the attractive prizes, while the responsive design ensured an engaging experience for all participants across devices.