Volkswagen Anthology
Volkswagen Singapore
Proclamations of Love
To celebrate its 10th anniversary, Volkswagen Singapore embraced the role of a devoted partner, marking a decade of loyalty to its fans. The brand expressed its appreciation by offering a 5-year warranty and 5 heartfelt promises, symbolising an enduring commitment to its customers.
Volkswagen’s message of love resonated across print, digital, radio, and out-of-home channels. A beautifully crafted logo, blending floral designs with Volkswagen car parts, captured the essence of both romance and reliability. The campaign connected with car enthusiasts through web banners on popular automotive sites and communities, further strengthening the bond with those who share a passion for Volkswagen.
VWonderland Quest
To infuse the Christmas season with childlike magic and wonder for Volkswagen fans, we created a virtual playground filled with festive fun. In collaboration with local artist Esther Goh, we designed a whimsical 180-degree illustration in the style of Where’s Wally?, blending familiar Christmas motifs, pop culture figures, and, of course, Volkswagen cars. Fans were invited to explore this enchanting scene and search for hidden surprises for a chance to win an exclusive gift pack, bringing the joy of discovery and holiday cheer to Volkswagen enthusiasts.
Swipe to explore the panoramic view
Happy Horns
In the spirit of Christmas, Volkswagen transformed car horns into festive tunes, spreading cheer across the roads of Singapore. Aware that holiday stress often leads to tense moments on the road, Volkswagen took a playful approach to turn frustration into joy. As cars honked familiar Christmas melodies, smiles replaced frowns, and the holiday spirit came alive on the streets. The joyful journey was captured on video and shared on Facebook, quickly becoming a heartwarming hit and spreading festive cheer among viewers.
Elevating Aftersales
Designed for the Asia-Pacific market, the comprehensive aftersales care kit helps new car owners maintain their vehicles with ease, while ensuring consistent visual identity across the brand. The kit provides essential information on routine services, maintenance tips, and guidance for handling emergencies, ensuring that customers are well-equipped to care for their cars effectively.
Aftersales Express Friday
Express Friday is dedicated to delivering seamless customer satisfaction. To capture this, a clean and simple motion graphic video was created, visually guiding viewers through an effortless service process. A continuous line illustrates the smooth, uninterrupted journey from start to finish. Complementing the video, cohesive print collateral and newspaper ads were developed to reinforce the message and maintain a unified brand experience.
Showcased Ads
Highlighting dynamic advertising campaigns for car shows, exciting events, and special promotions, these ads are crafted to captivate audiences with visually striking designs and targeted messaging. Showcasing the latest in automotive innovation and seasonal offers, they drive engagement while boosting brand visibility.
Reviving Used Cars
A compelling series of ads for Das WeltAuto, Volkswagen’s used car division, highlighting the unique benefits of purchasing a pre-owned vehicle from an authorised dealer. These ads were strategically adapted into online banners to drive traffic to Das WeltAuto’s website, effectively engaging potential customers and reinforcing the brand’s commitment to quality and reliability in the used car market.
Agency
Tribal Worldwide, DDB Singapore