Casa Del Zacapa
Ron Zacapa SEA
An immersive multi-sensory journey to the Guatemalan highlands.
Spearheading the early-stage planning and experiential design for a roving activation, marking Zacapa Rum's official launch with rollouts across Southeast Asia. The architectural layout features a striking entrance silhouette modeled after the iconic Zacapa bottle. This spatial experience translates the luxury heritage into a physical environment, guiding visitors through misty atmosphere simulations, interactive projection mapping, and tasting lounges. The design seamlessly captures the essence of craftsmanship and the spirit of rum aged above the clouds.
