Casa Del Zacapa
Ron Zacapa SEA
An immersive multi-sensory journey to the Guatemalan highlands.
Spearheading the early-stage planning and experiential design for a roving activation, marking Zacapa Rum's official launch with rollouts across Southeast Asia. The architectural layout and spatial experience translate the luxury heritage into a physical environment, guiding visitors through misty atmosphere simulations, interactive projection mapping, and tasting lounges. The design seamlessly captures the essence of craftsmanship and the spirit of rum aged above the clous.
